“REVENGE OF THE MUMMY—THE RIDE” ROARS TO LIFE AT UNIVERSAL STUDIOS HOLLYWOOD IN THE MOST ADVANCED THRILL RIDE EVER CONCEIVED

June 14, 2007

“REVENGE OF THE MUMMY—THE RIDE” ROARS TO LIFE AT UNIVERSAL STUDIOS HOLLYWOOD IN THE MOST ADVANCED THRILL RIDE EVER CONCEIVED

Universal City, California -- Based on the phenomenally popular “Mummy” films that have grossed nearly $1 billion worldwide and heralding a new era in thrill rides, Universal Studios Hollywood features “Revenge of the Mummy—The Ride,” the first attraction in history to feature a fusion of threshold technology, high-speed roller coaster engineering, CGI and other movie-based immersive storytelling techniques--as signature attractions at Universal Studios Hollywood, The Entertainment Capital of L.A., and Universal Orlando.

Ten years in research and development, the indoor thrill ride integrates design concepts by visionary filmmaker Stephen Sommers, who reinvigorated the classic Universal monster film “The Mummy” into a worldwide smash and its even more popular sequel, “The Mummy Returns,” both of which he wrote and directed.

Building on a multi-decade history as one of America’s premiere movie-based entertainment destinations, the introduction of such a cutting-edge roller coaster marked the full evolution of Universal Studios Hollywood from its origins as an authentic “behind-the-scenes” Hollywood studio tour into a world-class theme park and entertainment center.
“This really is the latest evolution for the entire ride industry,” said Scott Trowbridge, Vice President of Design and Creative Development for Universal Parks & Resorts. “The ‘Revenge of the Mummy’ ride is the next threshold attraction in our industry – there is no other ride like it anywhere.”

The design and construction of the ride marks an unparalleled collaboration between a director and producers from the worlds of moviemaking and theme park design. Sommers’ longtime creative partner, Bob Ducsay, also applied extensive creative input into the ride’s unique methodology in theming and technical elements for the ride have been conceived by the combined team resulting in a unique “High Velocity Show Immersion System” that completely engulfs the riders’ senses in the eerily-haunted world of “Revenge of the Mummy.”

The ride also possess elaborately staged “dark ride scenes” and a revolutionary new ride track employing new linear induction motors to create a series of visual, visceral and motion-based effects that will continually surprise guests while drawing them into Sommers’ immersive storylines that have thrilled hundreds of millions of movie-goers worldwide.

“This is really a thrill for me,” Sommers said. “I am really energized to have the world of ‘The Mummy’ films turned into a thrilling, scary, scream-worthy ride. This is in many ways the next sequel of ‘The Mummy,’ and one that I personally can’t wait to experience firsthand.

“I am especially happy that it extends my successful partnership with Universal into a new and exciting area.”

In two of the world’s largest sound stages, unsuspecting guests will be swept into a terrifying underworld of ancient Egypt awash in deadly curses, powerful forces of nature and vengeful creatures intent on wreaking havoc.

The same technology employed in futuristic trains using magnetic levitation are being unveiled and utilized in the ride launch system. Among the ride’s many unprecedented design elements, magnetic propulsion launch wave systems will be employed throughout the experience, thrusting riders forward, backward and forward again.
“Revenge of the Mummy—The Ride” themed elements are among the most elaborate ever created for a thrill ride experience. Universal’s ride producers have traveled to London’s
ity of the ride’s shadowy, curse-ridden interior environment that will range from glistening golden amulets to dusty canopic jars containing the grisly remains of the haunted long-deceased royalty portrayed in the ride.

Other dramatic elements include objects and figures that startlingly materialize. Contrasting lighting effects will alter light levels from daytime ambience to total darkness. The number and quality of the ride’s fast-paced scenic effects will be unparalleled in theme park history and the experience from inside each of the ride’s cars will vary. Riders may experience different scenic elements each time they ride.

Universal Studios Hollywood, The Entertainment Capital of L.A., includes a full-day, movie-based theme park and Studio Tour, the CityWalk entertainment, shopping and dining complex, the Universal CityWalk Cinemas and the Gibson Amphitheatre concert and special event venue. The theme park features such groundbreaking attractions as “Revenge of the Mummy – The Ride,” “Shrek 4-D™,” “Jurassic Park – The Ride®” and the world-renowned Studio Tour, which takes guests behind-the-scenes of such landmark TV and movie locations and sets as Steven Spielberg’s “War of the Worlds.” Universal CityWalk features 65 entertainment-themed restaurants, nightclubs, shops and dynamic entertainment options. Universal CityWalk Cinemas, offering the best movie-going experience in Los Angeles, features 19 screens including one of Southern California’s largest IMAX® venues and newly renovated stadium-style seating.

Universal Studios Hollywood (www.UniversalStudiosHollywood.com) is a unit of Universal Parks & Resorts, a division of Universal Studios, a part of NBC Universal. NBC Universal is one of the world’s leading media and entertainment companies in the development, production, marketing of entertainment, news, and information to a global audience. Formed in May of 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world renowned theme parks. NBC Universal is 80% owned by General Electric, with 20% controlled by Vivendi.